Insights and updates from the Companion Team

Let's explore influencer marketing together!

Case Studies
Guides
Influencer Insights
Influencer Marketing
Performance
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Recent blog posts

Community Builder
07 Oct 2026

Community Builder: a Streamlined Way to Build Your Creator Community

Give creators a direct way to tell you they want to work with your brand, capture that interest in C...
    New Feature Technology Software
Who won Creator Fashion Week?
29 Sep 2026

Who Won Creator Fashion Week?

What London Fashion Week 2026 reveals about the brands winning attention through creators...
    Data Stories Influencer Marketing
Introducing SafeMatch
15 Sep 2026

SafeMatch®: Creator Vetting, Built for Scale

Introducing SafeMatch® by Companion, an AI-powered due diligence tool. It reviews creators’ historic...
    Influencer Marketing New Feature Technology Influencers

All articles

How Hellmann’s Scales Strategic Influencer Marketing with Companion
15 Sep 2025

How Hellmann’s Scales Strategic Influencer Marketing with Companion

Hellmann’s manages multiple influencer campaigns at once – each with layered messaging, high volumes...
    Influencer Marketing
Influencer List 2.0 is now live. Collaborative shortlisting supercharged
04 Sep 2025

Introducing Influencer List 2.0: Collaborative Shortlisting Supercharged

Discover Influencer List 2.0: the ultimate tool for agencies and brands to streamline influencer sel...
    Software Technology Influencer Marketing
Social Listening Tools vs Marketing Platforms
12 Aug 2025

Social Listening Tools vs Influencer Marketing Platforms

There’s a common challenge in influencer marketing: using the wrong tool for the job. Many brands st...
    Software Technology Influencer Marketing
Companion has been named the Best Influencer Marketing Platform or Technology
18 Jul 2025

Companion Named Best Influencer Marketing Platform

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...
    Influencer Marketing Technology Software
How to Measure the Performance of Influencer Gifting Campaigns
24 Jun 2025

How to Measure the Performance of Influencer Gifting Campaigns

Discover how to effectively measure the success of your influencer gifting campaigns. Learn key metr...
    Influencer Marketing Guides
Track Your Facebook Campaigns With Companion
30 Apr 2025

Track Your Facebook Campaigns In Companion

Effortlessly track your Facebook influencer campaigns with Companion. Access real-time metrics and r...
    New Feature Platforms Technology
Earned Media Value
11 Apr 2025

What Is EMV in Influencer Marketing? And Why It Matters

If you’ve ever wondered how to measure the impact of influencer marketing beyond likes, comments, an...
    Influencer Marketing
New Metrics Dashboard
12 Mar 2025

Companion’s Updated Metrics Dashboard: Smarter, Faster, and More Intuitive

Track campaign performance effectively and maximize your influencer marketing ROI with Companion's u...
    New Feature Technology
27 Feb 2025

How Six Nations Rugby Masters Real-Time Influencer Tracking

Explore the power of real-time influencer tracking in Six Nations Rugby. Our AI-driven solution auto...
    Influencer Marketing AI
Brand Affinity: A Must-Know Before Working with Influencers
20 Feb 2025

Brand Affinity: A Must-Know Before Working with Influencers

Explore why brand affinity is crucial in influencer partnerships. Ensure your chosen influencers res...
    Influencer Marketing Influencers
Influencer Marketing Under Instagram’s New Algorithm
05 Feb 2025

Influencer Marketing Under Instagram’s New Algorithm

Explore new tactics for maximizing the engagement of your Instagram campaign in 2025...
    Influencer Marketing Platforms
Best Practices for Influencer Campaign on TikTok
11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...
    Platforms Influencer Marketing Trends
Companion Now Supports Twitch
26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....
    Technology New Feature Platforms
The Guide to Aligning Influencer Campaigns with Your Business Goals
11 Sep 2024

The Guide to Aligning Influencer Campaigns with Your Business Goals

Every aspect of the campaign—from the influencers you choose to the content they produce—should work...
    Guides Influencer Marketing
Introducing Collections. Your Influencer Network, Organised
21 Aug 2024

Introducing Collections: Your Influencer Network, Organised

Bring order to your influencer database by curating your own albums of influencers, categorised by t...
    New Feature Technology Influencers