Insights and updates from the Companion Team

10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...

Trends Influencer Marketing

28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...

News New Feature

06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...

Guides Influencer Marketing

17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...

Influencer Marketing Technology Software

20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...

Guides Platforms Influencer Marketing

30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...

Trends Influencer Marketing Guides

23 Feb 2023

New Feature Alert! Your Campaign Performance Report in One-Click

The work of an influencer marketing manager can be tedious and frustrating when it comes to reportin...

New Feature Software Technology

31 Jan 2023

TikTok Influencer Marketing: How to Win on This Platform in 2023

Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...

Influencer Marketing Platforms Trends

31 Oct 2022

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...

Guides Influencer Marketing Platforms

07 Jun 2022

The Influencer Marketing Tool For Data Analysts

Whether a brand’s investment in influencer marketing is small or large, analysing a campaign’s succe...

Influencer Marketing Software Technology

03 Feb 2022

Exploring Influencer Discovery and Demographics

Expanding an influencer roster beyond a tried and tested cohort can be a time consuming and haphazar...

Influencer Marketing Guides

22 Jan 2022

How to Effortlessly Track Influencer Content

Companion makes it incredibly easy to capture influencer content across multiple platforms for diffe...

Guides Influencer Marketing Technology

16 Sep 2021

How Much is an Influencer Post Worth?

Influencer marketing has enjoyed an estimated 50% year on year spend increase since 2016 – there’s n...

Guides Influencer Marketing

30 Jun 2021

Wimbledon: Social Posts Earn Stars More Than Prize Money

Companion’s Benchmark Value (BMV) was used in a recent Times article to appraise the earning power o...

Data Stories News