Insights and updates from the Companion Team

Let's explore influencer marketing together!

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Guides
Influencer Insights
Influencer Marketing
Performance
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Recent blog posts

Introducing SafeMatch
15 Sep 2026

SafeMatch®: Creator Vetting, Built for Scale

Introducing SafeMatch® by Companion, an AI-powered due diligence tool. It reviews creators’ historic...
    Influencer Marketing New Feature Technology Influencers
What Should a Creator Partnership Cost? Benchmark Algorithm
19 Aug 2026

What Should a Creator Partnership Cost?

Take the guesswork out of creator fees with data-backed creator pricing benchmarks. Companion’s Benc...
    Influencer Marketing New Feature Influencers
Companion wins 2026 ADWEEK Tech Stack Award - Best Creator Product/Platform
05 Aug 2026

Companion Wins 2026 ADWEEK Tech Stack Award for Best Creator Platform

Companion has been named a winner in the Creator Product/Platform category at the 2026 ADWEEK Tech S...
    News Technology Influencer Marketing

All articles

Social Listening Tools vs Marketing Platforms
12 Aug 2025

Social Listening Tools vs Influencer Marketing Platforms

There’s a common challenge in influencer marketing: using the wrong tool for the job. Many brands st...
    Software Technology Influencer Marketing
Companion has been named the Best Influencer Marketing Platform or Technology
18 Jul 2025

Companion Named Best Influencer Marketing Platform

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...
    Influencer Marketing Technology Software
How to Measure the Performance of Influencer Gifting Campaigns
24 Jun 2025

How to Measure the Performance of Influencer Gifting Campaigns

Discover how to effectively measure the success of your influencer gifting campaigns. Learn key metr...
    Influencer Marketing Guides
Track Your Facebook Campaigns With Companion
30 Apr 2025

Track Your Facebook Campaigns In Companion

Effortlessly track your Facebook influencer campaigns with Companion. Access real-time metrics and r...
    New Feature Platforms Technology
Earned Media Value
11 Apr 2025

What Is EMV in Influencer Marketing? And Why It Matters

If you’ve ever wondered how to measure the impact of influencer marketing beyond likes, comments, an...
    Influencer Marketing
New Metrics Dashboard
12 Mar 2025

Companion’s Updated Metrics Dashboard: Smarter, Faster, and More Intuitive

Track campaign performance effectively and maximize your influencer marketing ROI with Companion's u...
    New Feature Technology
27 Feb 2025

How Six Nations Rugby Masters Real-Time Influencer Tracking

Explore the power of real-time influencer tracking in Six Nations Rugby. Our AI-driven solution auto...
    Influencer Marketing AI
Brand Affinity: A Must-Know Before Working with Influencers
20 Feb 2025

Brand Affinity: A Must-Know Before Working with Influencers

Explore why brand affinity is crucial in influencer partnerships. Ensure your chosen influencers res...
    Influencer Marketing Influencers
Influencer Marketing Under Instagram’s New Algorithm
05 Feb 2025

Influencer Marketing Under Instagram’s New Algorithm

Explore new tactics for maximizing the engagement of your Instagram campaign in 2025...
    Influencer Marketing Platforms
Best Practices for Influencer Campaign on TikTok
11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...
    Platforms Influencer Marketing Trends
Companion Now Supports Twitch
26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....
    Technology New Feature Platforms
The Guide to Aligning Influencer Campaigns with Your Business Goals
11 Sep 2024

The Guide to Aligning Influencer Campaigns with Your Business Goals

Every aspect of the campaign—from the influencers you choose to the content they produce—should work...
    Guides Influencer Marketing
Introducing Collections. Your Influencer Network, Organised
21 Aug 2024

Introducing Collections: Your Influencer Network, Organised

Bring order to your influencer database by curating your own albums of influencers, categorised by t...
    New Feature Technology Influencers
How to Measure Influencer Campaign Performance
20 Jun 2024

How to Measure Influencer Campaign Performance

Learn how to measure the success of your influencer campaigns beyond surface-level metrics. Craft pr...
    Guides Influencer Marketing
The Power of Automatic Influencer Marketing Reports
05 Jun 2024

The Power of Automatic Reports in Influencer Marketing

How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...
    Influencer Marketing Technology