Insights and updates from the Companion Team

A peek into our insights, processes and Companion platform updates


09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
    Influencer Marketing Influencers
How to Use AI in Influencer Marketing
05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
    Guides Technology AI
Check Influencers for Fake Followers on Instagram
30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
    Guides Platforms Influencer Marketing
Tracking Performance of Influencer Marketing Campaigns
31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
    Guides Influencer Marketing
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Boost Engagement Rates on Brands Instagram Profiles
20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
    Guides Platforms Influencer Marketing
How to Find Instagram Influencers for Your Brand
31 Oct 2022

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...
    Guides Influencer Marketing Platforms
Three different cameras on a table
22 Jan 2022

How to Effortlessly Track Influencer Content

Companion makes it incredibly easy to capture influencer content across multiple platforms for diffe...
    Guides Influencer Marketing Technology

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