Insights and updates from the Companion Team

A peek into our insights, processes and Companion platform updates

Influencer Marketing

The Power of Automatic Influencer Marketing Reports
05 Jun 2024

The Power of Automatic Reports in Influencer Marketing

How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...
    Influencer Marketing Technology
Tracking Influencer Content
15 Apr 2024

Tracking Influencer Content Across Different Platforms

Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...
    Influencer Marketing Guides
09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
    Influencer Marketing Influencers
10 Key Metrics to Measure Your Influencer Marketing Campaign
26 Mar 2024

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...
    Influencer Marketing
How to Use AI in Influencer Marketing
05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
    Guides Technology AI
Check Influencers for Fake Followers on Instagram
30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
    Guides Platforms Influencer Marketing
Footballers Follower Growth During WWC 2023
25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...
    Data Stories News
Tracking Performance of Influencer Marketing Campaigns
31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
    Guides Influencer Marketing
Influencer Marketing Trends
10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
    Trends Influencer Marketing
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Influencer Marketing Tools for Small and Midsized Business
17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
    Influencer Marketing Technology Software
Boost Engagement Rates on Brands Instagram Profiles
20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
    Guides Platforms Influencer Marketing
Micro-influencers and how to work with them
30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...
    Trends Influencer Marketing Guides
Influencer Marketing on TikTok
31 Jan 2023

TikTok Influencer Marketing: How to Win on This Platform in 2023

Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...
    Influencer Marketing Platforms Trends
How to Find Instagram Influencers for Your Brand
31 Oct 2022

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...
    Guides Influencer Marketing Platforms

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