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Insights and updates from the Companion Team
A peek into our insights, processes and Companion platform updates
All
Guides
Influencer Insights
Influencer Marketing
Product Updates
Influencer Marketing
(18)
15 Apr 2024
Tracking Influencer Content Across Different Platforms
Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...
Influencer Marketing
Guides
09 Apr 2024
Influencer Audience Authenticity: Why It Matters More Than Follower Count
Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
Influencer Marketing
Influencers
26 Mar 2024
10 Key Metrics to Measure Your Influencer Marketing Campaign
In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...
Influencer Marketing
05 Oct 2023
How to Utilise AI in Influencer Marketing
AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
Guides
Technology
AI
30 Aug 2023
How to Check Influencers for Fake Followers on Instagram
Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
Guides
Platforms
Influencer Marketing
25 Aug 2023
Social Media Triumph of WWC 2023 Football Players – Full Report
Over the last month, the world closely followed the intense football competition – the Women’s World...
Data Stories
News
31 Jul 2023
How to Track the Success of Influencer Marketing Campaigns
Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
Guides
Influencer Marketing
10 Jul 2023
5 Trends Shaping Influencer Marketing
Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
Trends
Influencer Marketing
06 Jun 2023
Influencer Outreach: Step-by-Step Guide + Templates
Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
Guides
Influencer Marketing
17 May 2023
Top Influencer Marketing Tools for Small & Midsized Businesses
When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
Influencer Marketing
Technology
Software
20 Apr 2023
5 Tips for Brands to Boost Engagement Rate on Instagram
Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
Guides
Platforms
Influencer Marketing
30 Mar 2023
Micro-Influencers: The Driving Force of Influencer Marketing
Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...
Trends
Influencer Marketing
Guides
31 Jan 2023
TikTok Influencer Marketing: How to Win on This Platform in 2023
Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...
Influencer Marketing
Platforms
Trends
31 Oct 2022
How To Find Instagram Influencers for Your Brand
Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...
Guides
Influencer Marketing
Platforms
07 Jun 2022
The Influencer Marketing Tool For Data Analysts
Whether a brand’s investment in influencer marketing is small or large, analysing a campaign’s succe...
Influencer Marketing
Software
Technology
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