Insights and updates from the Companion Team

A peek into our insights, processes and Companion platform updates

Influencer Marketing

 (31)
Social Listening Tools vs Marketing Platforms
12 Aug 2025

Social Listening Tools vs Influencer Marketing Platforms

There’s a common challenge in influencer marketing: using the wrong tool for the job. Many brands st...
    Software Technology Influencer Marketing
Companion has been named the Best Influencer Marketing Platform or Technology
18 Jul 2025

Companion Named Best Influencer Marketing Platform

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...
    Influencer Marketing Technology Software
How to Measure the Performance of Influencer Gifting Campaigns
24 Jun 2025

How to Measure the Performance of Influencer Gifting Campaigns

Discover how to effectively measure the success of your influencer gifting campaigns. Learn key metr...
    Influencer Marketing Guides
Companion has been shortlisted for Best Influencer Marketing Platform
19 Jun 2025

Shortlisted for Best Influencer Marketing Tech – GIMA 2025

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...
    Influencer Marketing Technology Software
Track Your Facebook Campaigns With Companion
30 Apr 2025

Track Your Facebook Campaigns In Companion

Effortlessly track your Facebook influencer campaigns with Companion. Access real-time metrics and r...
    New Feature Platforms Technology
Earned Media Value
11 Apr 2025

What Is EMV in Influencer Marketing? And Why It Matters

If you’ve ever wondered how to measure the impact of influencer marketing beyond likes, comments, an...
    Influencer Marketing
Brand Affinity: A Must-Know Before Working with Influencers
20 Feb 2025

Brand Affinity: A Must-Know Before Working with Influencers

Explore why brand affinity is crucial in influencer partnerships. Ensure your chosen influencers res...
    Influencer Marketing Influencers
Influencer Marketing Under Instagram’s New Algorithm
05 Feb 2025

Influencer Marketing Under Instagram’s New Algorithm

Explore new tactics for maximizing the engagement of your Instagram campaign in 2025...
    Influencer Marketing Platforms
Best Practices for Influencer Campaign on TikTok
11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...
    Platforms Influencer Marketing Trends
Companion Now Supports Twitch
26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....
    Technology New Feature Platforms
Introducing Collections. Your Influencer Network, Organised
21 Aug 2024

Introducing Collections: Your Influencer Network, Organised

Bring order to your influencer database by curating your own albums of influencers, categorised by t...
    New Feature Technology Influencers
How to Measure Influencer Campaign Performance
20 Jun 2024

How to Measure Influencer Campaign Performance

Learn how to measure the success of your influencer campaigns beyond surface-level metrics. Craft pr...
    Guides Influencer Marketing
The Power of Automatic Influencer Marketing Reports
05 Jun 2024

The Power of Automatic Reports in Influencer Marketing

How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...
    Influencer Marketing Technology
Tracking Influencer Content
15 Apr 2024

Tracking Influencer Content Across Different Platforms

Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...
    Influencer Marketing Guides
09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
    Influencer Marketing Influencers

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