Companion has been named a winner in the Creator Product/Platform category at the 2026 ADWEEK Tech Stack Awards, recognizing platforms that help brands build, manage, and measure creator partnerships at scale.
This award celebrates the technology shaping the future of marketing, advertising, and media.
Creator marketing has become a core media channel, but the systems behind it have struggled to keep up. Brands and agencies are managing campaigns across multiple markets, platforms, creators, and internal teams, often relying on disconnected tools, spreadsheets, and manual processes to keep everything moving.
Companion was built to solve this challenge.
The platform brings the entire creator marketing workflow into one place – from discovering and evaluating creators, to managing partnerships, approvals, budgets, content tracking, reporting, and performance measurement. By connecting these workflows, Companion helps teams make more informed decisions, maintain consistency across markets, and understand the impact of their creator programs.
Companion helps brands move beyond fragmented processes and manage creator marketing as a measurable media channel.
Helping brands manage creator marketing at global scale
Today, Companion supports nearly 700 active users across 42 territories, helping global brands manage creator programs across industries including consumer goods, fashion, technology, gaming, and more.
The platform currently tracks more than 29,000 creators, supports over 2,700 campaigns, and processes more than 258,000 pieces of branded content through a single system.
Its flexibility allows teams to manage everything from individual campaigns to complex global programs involving multiple markets, agencies, and stakeholders – while maintaining visibility and control throughout the process.
Building the infrastructure for the next generation of creator marketing
Beyond individual campaigns, Companion evolves as the technology layer supporting enterprise creator marketing.
As creator marketing continues to mature, brands need technology that can support the complexity of global programs while making the process simpler for the teams managing them.
This recognition from ADWEEK reflects that shift – and the growing need for better infrastructure behind creator partnerships.
Thank you to ADWEEK for the recognition, and to our customers and partners who continue to help shape Companion.