Insights and updates from the Companion Team

Let's explore influencer marketing together!

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Companion Rebranding
01 Feb 2024

Meet the Brand New Companion: We Go Purple!

Welcome to the next era of Companion! We're thrilled to share a significant milestone in our journey...
    Meet the Brand New Companion: We Go Purple!
Influencer Marketing for Gen Z
08 Nov 2023

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...
    Influencer Marketing
How to Use AI in Influencer Marketing
05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
    Guides Technology AI
Influencer Profiles
26 Sep 2023

New Interface: Influencer Profiles

All of us at Companion are happy to announce that we have made a massive update to simplify and impr...
    Software New Feature
Tracking Threads Influencer Campaigns
13 Sep 2023

Testing and Tracking Threads Campaigns

Threads, a platform on a remarkable growth journey, keeps everyone guessing about its destiny. Despi...
    New Feature Platforms
Check Influencers for Fake Followers on Instagram
30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
    Guides Platforms Influencer Marketing
Footballers Follower Growth During WWC 2023
25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...
    Data Stories News
Tracking Performance of Influencer Marketing Campaigns
31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
    Guides Influencer Marketing
Influencer Marketing Trends
10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
    Trends Influencer Marketing
Unlimited Influencer Search
28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...
    News New Feature
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Influencer Marketing Tools for Small and Midsized Business
17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
    Influencer Marketing Technology Software
Boost Engagement Rates on Brands Instagram Profiles
20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
    Guides Platforms Influencer Marketing
Micro-influencers and how to work with them
30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...
    Trends Influencer Marketing Guides
Influencer Campaign Reports
23 Feb 2023

New Feature Alert! Your Campaign Performance Report in One-Click

The work of an influencer marketing manager can be tedious and frustrating when it comes to reportin...
    New Feature Software Technology

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