Insights and updates from the Companion Team

18 Nov 2025

Companion Integrates Portal for Conversion Tracking

Get real-time conversion data and clear attribution from third-party retailers in one unified system...

Software Technology New Feature

21 Oct 2025

New Analytics Hub: All Data, One View

No more switching between tools or spreadsheets. See all your campaigns, creators, and brand data to...

Technology Software

24 Sep 2025

The Power of Long-Term Influencer Collaborations for Brand Growth

Instead of quick, transactional campaigns, long-term partnerships focus on sustained relationships b...

Influencer Marketing Guides Influencers

15 Sep 2025

How Hellmann’s Scales Strategic Influencer Marketing with Companion

Hellmann’s manages multiple influencer campaigns at once – each with layered messaging, high volumes...

Influencer Marketing

04 Sep 2025

Introducing Influencer List 2.0: Collaborative Shortlisting Supercharged

Discover Influencer List 2.0: the ultimate tool for agencies and brands to streamline influencer sel...

Software Technology Influencer Marketing

12 Aug 2025

Social Listening Tools vs Influencer Marketing Platforms

There’s a common challenge in influencer marketing: using the wrong tool for the job. Many brands st...

Software Technology Influencer Marketing

18 Jul 2025

Companion Named Best Influencer Marketing Platform

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...

Influencer Marketing Technology Software

24 Jun 2025

How to Measure the Performance of Influencer Gifting Campaigns

Discover how to effectively measure the success of your influencer gifting campaigns. Learn key metr...

Influencer Marketing Guides

30 Apr 2025

Track Your Facebook Campaigns In Companion

Effortlessly track your Facebook influencer campaigns with Companion. Access real-time metrics and r...

New Feature Platforms Technology

11 Apr 2025

What Is EMV in Influencer Marketing? And Why It Matters

If you’ve ever wondered how to measure the impact of influencer marketing beyond likes, comments, an...

Influencer Marketing

12 Mar 2025

Companion’s Updated Metrics Dashboard: Smarter, Faster, and More Intuitive

Track campaign performance effectively and maximize your influencer marketing ROI with Companion's u...

New Feature Technology

27 Feb 2025

How Six Nations Rugby Masters Real-Time Influencer Tracking

Explore the power of real-time influencer tracking in Six Nations Rugby. Our AI-driven solution auto...

Influencer Marketing AI

20 Feb 2025

Brand Affinity: A Must-Know Before Working with Influencers

Explore why brand affinity is crucial in influencer partnerships. Ensure your chosen influencers res...

Influencer Marketing Influencers

05 Feb 2025

Influencer Marketing Under Instagram’s New Algorithm

Explore new tactics for maximizing the engagement of your Instagram campaign in 2025...

Influencer Marketing Platforms

11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...

Platforms Influencer Marketing Trends