We're thrilled to announce: Companion now tracks influencer campaigns on Facebook, too – joining Instagram, TikTok, X, YouTube, and Twitch!
Brands and agencies can now monitor Facebook campaigns in real time, measure key performance metrics, and create one-click reports with Companion's influencer marketing platform.
We've made tracking Facebook campaigns as effortless as it is on every other platform with Companion.
Why Brands Are Doubling Down on Facebook Campaigns
Facebook remains a powerhouse in the influencer marketing world. Despite the rise of newer platforms, Facebook influencer campaigns saw a remarkable 15% year-over-year growth in 2024, with brands across industries like retail, beauty, tech, and finance tapping into Facebook's deep, diverse audiences.
In the US and UK, mid-tier and macro influencers on Facebook continue to drive strong engagement rates, especially among users aged 30-55, a demographic with high purchasing power. In Europe, Facebook influencer marketing is surging, particularly in Germany and France, where the platform is a dominant force for brand discovery.
Why expand to Facebook?
Reach. Trust. ROI. Influencers on Facebook typically have highly loyal followings and offer brands a mature audience base that is often underserved by TikTok and Instagram-first campaigns.
Companion now makes it easier than ever to tap into this massive opportunity.
The Challenge of Tracking Facebook Influencer Campaigns
Facebook's closed ecosystem has historically made tracking influencer campaign performance a tricky task. Marketers often had to rely on screenshots, partial analytics, or manual reporting. Influencer content can be missed, data collection is inconsistent, and comparing results across multiple campaigns is almost impossible.
Companion's Facebook Campaign Tracking Features
At Companion, our goal is to remove friction from influencer marketing workflows. Here's how we make tracking Facebook campaigns effortless:
Automatic Content Tracking
Companion automatically captures every piece of influencer content on Facebook linked to your campaign. We store everything: media files, captions, influencer details, and the publishing dates.
This feature ensures you never miss a single post, no matter how big your campaign gets. Learn more about our automatic content tracking here.
Real-Time Analytics
Stay on top of campaign performance as it happens. Companion tracks key metrics, including likes, views, comments, engagements, engagement rate, and EMV (Earned Media Value) – updating your dashboards in real-time.
Get a clear view of how your Facebook influencer campaigns are performing on the go. See how real-time analytics work here.
Instant Reports
Companion’s one-click report generator turns your Facebook influencer campaign data into beautifully formatted, shareable reports. Showcase performance, ROI, and campaign highlights to internal stakeholders and clients without lifting a finger.
Learn more about how Companion’s instant reports can save you hours here.
Ready to Track Facebook Campaigns Like a Pro?
Facebook remains one of the most influential and ROI-positive platforms for brand collaborations. With Companion's influencer marketing tool, you can now track, measure, and optimize Facebook campaigns as easily as you do on Instagram, TikTok, YouTube, X, and Twitch.
Try Facebook influencer campaign tracking with Companion for free today and unlock the full potential of your influencer marketing strategy.