The creator economy just reached a major milestone - and Companion is the platform making it possible.
Through a partnership with Billion Dollar Boy and Portal, Companion now brings real-time conversion tracking across third-party retailers directly into our platform.
This exclusive API integration with Portal means brands can access full-funnel insights in one connected system, connecting the dots from inspiration to purchase in ways that weren’t possible before.
We’re currently alpha testing this feature with a select group of clients. If you’d like to be part of the next wave exploring real-time creator-to-commerce attribution, get in touch.
Real-time insights, fully connected
With this integration, Companion clients can see:
- Which creators and channels influence conversions
- Which retailers deliver the highest ROI
- Product views, basket additions and removals, and session time
- Full-funnel performance - from content engagement through to purchase
Brands now have a single system to track, optimise, and prove the impact of creator marketing in real time.
“This unlocks a new era of measurement for creator marketing, giving marketers actionable insights across the full shopping journey,” says the Billion Dollar Boy team.
Proven impact for brands
Early results speak for themselves. BDB clients using Companion with Portal integration have already seen:
- 226% increase in conversions
- 96% lift in add-to-basket rate
- 30% increase in average session time
- 29% decrease in bounced traffic
This is a major step forward for attribution, giving brands clarity on which creators, channels, and retailers drive real business outcomes.
Why it matters now
As social commerce continues to grow - with US sales projected to surpass $100B by 2026 - accurate, actionable measurement has never been more critical.
Many purchases inspired by social media happen on third-party retailer sites, making traditional attribution incomplete or delayed. Companion changes that by bringing Portal’s real-time tracking directly into the platform, giving marketers a single, connected view of performance.
What’s next
Companion is currently alpha testing this feature with a select group of clients while rolling out deeper visualisation and optimisation tools.
If you’d like to be part of the next wave exploring real-time creator-to-commerce attribution, get in touch - [email protected]