Insights and updates from the Companion Team

Let's explore influencer marketing together!

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Recent blog posts

What Should a Creator Partnership Cost? Benchmark Algorithm
19 Aug 2026

What Should a Creator Partnership Cost?

Take the guesswork out of creator fees with data-backed creator pricing benchmarks. Companion’s Benc...
    Influencer Marketing New Feature Influencers
Companion wins 2026 ADWEEK Tech Stack Award - Best Creator Product/Platform
05 Aug 2026

Companion Wins 2026 ADWEEK Tech Stack Award for Best Creator Platform

Companion has been named a winner in the Creator Product/Platform category at the 2026 ADWEEK Tech S...
    News Technology Influencer Marketing
Creator Investment Intelligence - The New Standard for Creator Pricing. Image of influencer content in a rocky formation with a suggested fee of £6,500 and a table with marketing deliverables
15 Jul 2026

Creator Investment Intelligence: The New Standard for Creator Pricing

Creator marketing has become a core growth channel for brands. But one challenge remains: knowing wh...
    Influencer Marketing Technology New Feature

All articles

09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
    Influencer Marketing Influencers
10 Key Metrics to Measure Your Influencer Marketing Campaign
26 Mar 2024

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...
    Influencer Marketing
Find Influencers Easily with the New Influencer Discovery Search
29 Feb 2024

Find Influencers Easily with the New Discovery Search Tool

Finding the perfect influencers for your campaign can be a bit of a puzzle. With millions of influen...
    Influencer Marketing Software Influencers
Companion Rebranding
01 Feb 2024

Meet the Brand New Companion: We Go Purple!

Welcome to the next era of Companion! We're thrilled to share a significant milestone in our journey...
    Software
Influencer Marketing for Gen Z
08 Nov 2023

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...
    Influencer Marketing
How to Use AI in Influencer Marketing
05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
    Guides Technology AI
Influencer Profiles
26 Sep 2023

New Interface: Influencer Profiles

All of us at Companion are happy to announce that we have made a massive update to simplify and impr...
    Software New Feature
Tracking Threads Influencer Campaigns
13 Sep 2023

Testing and Tracking Threads Campaigns

Threads, a platform on a remarkable growth journey, keeps everyone guessing about its destiny. Despi...
    New Feature Platforms
Check Influencers for Fake Followers on Instagram
30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
    Guides Platforms Influencer Marketing
Footballers Follower Growth During WWC 2023
25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...
    Data Stories News
Tracking Performance of Influencer Marketing Campaigns
31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
    Guides Influencer Marketing
Influencer Marketing Trends
10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
    Trends Influencer Marketing
Unlimited Influencer Search
28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...
    News New Feature
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Influencer Marketing Tools for Small and Midsized Business
17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
    Influencer Marketing Technology Software