Insights and updates from the Companion Team

Let's explore influencer marketing together!

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Recent blog posts

Community Builder
07 Oct 2026

Community Builder: a Streamlined Way to Build Your Creator Community

Give creators a direct way to tell you they want to work with your brand, capture that interest in C...
    New Feature Technology Software
Who won Creator Fashion Week?
29 Sep 2026

Who Won Creator Fashion Week?

What London Fashion Week 2026 reveals about the brands winning attention through creators...
    Data Stories Influencer Marketing
Introducing SafeMatch
15 Sep 2026

SafeMatch®: Creator Vetting, Built for Scale

Introducing SafeMatch® by Companion, an AI-powered due diligence tool. It reviews creators’ historic...
    Influencer Marketing New Feature Technology Influencers

All articles

Unlimited Influencer Search
28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...
    News New Feature
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Influencer Marketing Tools for Small and Midsized Business
17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
    Influencer Marketing Technology Software
Boost Engagement Rates on Brands Instagram Profiles
20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
    Guides Platforms Influencer Marketing
Micro-influencers and how to work with them
30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...
    Trends Influencer Marketing Guides
Influencer Campaign Reports
23 Feb 2023

New Feature Alert! Your Campaign Performance Report in One-Click

The work of an influencer marketing manager can be tedious and frustrating when it comes to reportin...
    New Feature Software Technology
Influencer Marketing on TikTok
31 Jan 2023

TikTok Influencer Marketing: How to Win on This Platform in 2023

Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...
    Influencer Marketing Platforms Trends
How to Find Instagram Influencers for Your Brand
31 Oct 2022

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...
    Guides Influencer Marketing Platforms
Influencer Marketing Tool
07 Jun 2022

The Influencer Marketing Tool For Data Analysts

Whether a brand’s investment in influencer marketing is small or large, analysing a campaign’s succe...
    Influencer Marketing Software Technology
Social Media platform icons on iOS device homescreen
03 Feb 2022

Exploring Influencer Discovery and Demographics

Expanding an influencer roster beyond a tried and tested cohort can be a time consuming and haphazar...
    Influencer Marketing Guides
Three different cameras on a table
22 Jan 2022

How to Effortlessly Track Influencer Content

Companion makes it incredibly easy to capture influencer content across multiple platforms for diffe...
    Guides Influencer Marketing Technology
Woman holding bag stood on rocks by the sea, with small boats on a dock
16 Sep 2021

How Much is an Influencer Post Worth?

Influencer marketing has enjoyed an estimated 50% year on year spend increase since 2016 – there’s n...
    Guides Influencer Marketing
Tennis Court
30 Jun 2021

Wimbledon: Social Posts Earn Stars More Than Prize Money

Companion’s Benchmark Value (BMV) was used in a recent Times article to appraise the earning power o...
    Data Stories News