Influencer Marketing

24 Jun 2025

How to Measure the Performance of Influencer Gifting Campaigns

Discover how to effectively measure the success of your influencer gifting campaigns. Learn key metr...

Influencer Marketing Guides

19 Jun 2025

Shortlisted for Best Influencer Marketing Tech – GIMA 2025

Companion has been named a finalist in the Best Influencer Marketing Platform or Technology category...

Influencer Marketing Technology Software

30 Apr 2025

Track Your Facebook Campaigns In Companion

Effortlessly track your Facebook influencer campaigns with Companion. Access real-time metrics and r...

New Feature Platforms Technology

11 Apr 2025

What Is EMV in Influencer Marketing? And Why It Matters

If you’ve ever wondered how to measure the impact of influencer marketing beyond likes, comments, an...

Influencer Marketing

20 Feb 2025

Brand Affinity: A Must-Know Before Working with Influencers

Explore why brand affinity is crucial in influencer partnerships. Ensure your chosen influencers res...

Influencer Marketing Influencers

05 Feb 2025

Influencer Marketing Under Instagram’s New Algorithm

Explore new tactics for maximizing the engagement of your Instagram campaign in 2025...

Influencer Marketing Platforms

11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...

Platforms Influencer Marketing Trends

26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....

Technology New Feature Platforms

21 Aug 2024

Introducing Collections: Your Influencer Network, Organised

Bring order to your influencer database by curating your own albums of influencers, categorised by t...

New Feature Technology Influencers

20 Jun 2024

How to Measure Influencer Campaign Performance

Learn how to measure the success of your influencer campaigns beyond surface-level metrics. Craft pr...

Guides Influencer Marketing

05 Jun 2024

The Power of Automatic Reports in Influencer Marketing

How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...

Influencer Marketing Technology

15 Apr 2024

Tracking Influencer Content Across Different Platforms

Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...

Influencer Marketing Guides

09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...

Influencer Marketing Influencers

26 Mar 2024

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...

Influencer Marketing

05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...

Guides Technology AI