Insights and updates from the Companion Team

15 Apr 2024

Tracking Influencer Content Across Different Platforms

Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...

Influencer Marketing Guides

09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...

Influencer Marketing Influencers

26 Mar 2024

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...

Influencer Marketing

29 Feb 2024

Find Influencers Easily with the New Discovery Search Tool

Finding the perfect influencers for your campaign can be a bit of a puzzle. With millions of influen...

Influencer Marketing Software Influencers

01 Feb 2024

Meet the Brand New Companion: We Go Purple!

Welcome to the next era of Companion! We're thrilled to share a significant milestone in our journey...

Software

08 Nov 2023

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...

Influencer Marketing

05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...

Guides Technology AI

26 Sep 2023

New Interface: Influencer Profiles

All of us at Companion are happy to announce that we have made a massive update to simplify and impr...

Software New Feature

13 Sep 2023

Testing and Tracking Threads Campaigns

Threads, a platform on a remarkable growth journey, keeps everyone guessing about its destiny. Despi...

New Feature Platforms

30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...

Guides Platforms Influencer Marketing

25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...

Data Stories News

31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...

Guides Influencer Marketing

10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...

Trends Influencer Marketing

28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...

News New Feature

06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...

Guides Influencer Marketing