As one of Unilever UK’s leading brands, Hellmann’s runs highly coordinated influencer campaigns to support their seasonal activations – with summer being a big moment for Hellmann's in particular. With a strong in-house structure and partnership with Billion Dollar Boy, the team needed a platform that would match their pace, scale, and strategic thinking.
For Hellmann’s, that platform is Companion– the tool they rely on to manage, measure, and optimize their campaigns.
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How Companion Supports Hellmann’s Campaigns
Hellmann’s manages multiple influencer campaigns at once – each with layered messaging, high volumes of content, and input from multiple stakeholders. Companion supports this advanced setup by providing:
1. Live campaign dashboards
Instant visibility into spend, pacing, impressions, engagement, and ROI – all in one place.
“It might sound obvious, but I’ve never had it this easy – the dashboard has everything in one place, and if someone asks me about the results, I can answer that question in two seconds instead of spending two days pulling data.”
2. Seamless internal alignment
With marketing, brand, and social teams all working within Companion, feedback and approvals stay organized, trackable, and fast-moving.
“It’s super intuitive and makes things so much easier when you're juggling 10+ influencers – everything’s in one place, no version confusion, and feedback’s right there for the team to pick up.”
3. Smarter decision-making
The team uses Companion’s performance data to inform everything from influencer rebookings to paid media planning – all based on real results.
“We know straight away which influencers to use again because we can clearly see who delivered.”
4. Data-backed budget planning
By tying creative output directly to performance, Companion helps make a stronger case for future investment – and builds confidence across leadership.
“We find Companion extremely helpful in making ROI decisions and managing budgets, because of the data richness that it offers.”
What Sets Companion Apart
Hellmann’s has worked with several influencer platforms and agencies over the years. Companion stands out by offering:
- A centralized campaign hub
- Instant access to results
- Tools that match the complexity and speed of modern brand campaigns
For brands like Hellmann’s, Companion isn’t just a tool – it’s a strategic partner that helps teams move faster, collaborate better, and prove the impact of their work.
Want to try Companion for your brand? Book a demo and we’ll give you a full tour.