Overview
Aspire PR is a boutique agency specializing in the active lifestyle space, working with a diverse mix of brands, products, events, and charitable organisations. With a small, eight-person team, Aspire manages multiple influencer and event campaigns across Europe. Tracking posts, capturing content, and producing client-ready reports used to be a manual, time-consuming process.
Companion transformed how the team works – making it easier to capture, track, and report on campaign content while keeping everything organized in one central platform.
The Challenge
Running influencer campaigns and product activations often involves:
- Dozens of contributors creating content across multiple channels
- Manual screenshotting, spreadsheet updates, and scattered notes
- Time-intensive reporting for clients, especially after events
For Aspire PR, this meant valuable hours were spent on admin rather than strategy or creative work. The agency needed a solution that could centralize content, simplify reporting, and scale with their workload.
How Companion Supports Aspire PR
1. Centralized Content Tracking
Companion consolidates influencer activity, event content, and coverage into a single platform.
- All campaign content, from Instagram posts to videos, is captured automatically
- Teams can tag and track influencer contributions for quick reporting
“Rather than going on Instagram and trying to catch everything and screenshot it, you have this central platform that captures everything for you."
Why it matters for other agencies:
Centralized tracking prevents missed content and ensures accurate reporting. Agencies can manage multiple campaigns without losing oversight, whether working with 5 influencers or 50.
2. Instant Campaign Reporting
Companion allows Aspire PR to generate client-ready reports with metrics, visuals, and summary dashboards instantly.
- Key campaign numbers are visible at a glance.
- Reports are shareable in Google Slides, PDFs, or other formats, including downloadable JPEGs and MP4s from campaigns.
“Clients love the summary page with all the key numbers - it’s quick to share, and if they want to dive deeper, the content’s right there.”
Why it matters:
Fast, clear reporting strengthens client trust, highlights ROI, and frees teams to focus on strategic decisions instead of administrative tasks.
3. Flexible and Scalable Campaign Management
Companion’s platform scales with campaign size and workload. Aspire PR can adjust tracking volumes for busy periods, then scale down during quieter months.
“It’s perfect for us – we can increase tracking when we have big events, then dial it back during quieter months.”
Why it matters:
Many agencies face seasonal workload fluctuations. Companion allows teams to pay for what they need, avoiding long-term commitments while maintaining flexibility and cost efficiency.
4. Mobile Accessibility
The mobile interface allows the team to track campaigns and update content anywhere.
“I tried Companion on my phone recently – it was super smooth. Now I can update campaigns and see everything without being at my laptop.”
Why it matters:
Remote access ensures teams never miss updates, especially during live events, product launches, or international campaigns.
For a closer look at how Companion streamlines every stage of PR tracking and reporting, explore the complete feature set and discover how it can enhance your team’s day-to-day efficiency.
Results for Aspire PR
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Time saved: Hours previously spent manually tracking posts and content are now recovered
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Faster reporting: Client reports delivered immediately after events or campaign milestones
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Teamwide adoption: Everyone, from junior staff to senior management, uses the platform seamlessly
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Flexible workflow: Scaling tracking volumes up or down according to campaign needs
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Better client outcomes: Transparent dashboards and clear reporting increase confidence and demonstrate value
Why PR Agencies Choose Companion
For PR agencies like Aspire:
- Companion removes repetitive admin tasks
- Centralizes all campaign content in one place
- Produces professional, shareable reports quickly
- Supports scalable, flexible workflows
- Works across desktop and mobile
This combination allows small and mid-sized PR agencies to deliver big results without increasing headcount, making campaigns more efficient, measurable, and impactful.
“I’d 100% recommend Companion. It’s a great tool especially for smaller agencies – simple, flexible, and powerful.”
Join Aspire and other PR teams who trust Companion to manage PR events, trips and influencer campaigns with ease – start your free trial today and take your agency’s workflow to the next level.